yi-yang.cv

CODY YANG

🗺️ London, UK I 🔗 LinkedIn I 📧 cody_yang@outlook.com

Super inquisitive CRM manager with 5+ years’ experience in digital marketing (email, SMS, web) working as client and part of a consulting agency
Experience using CRM/marketing automation platforms like Adobe Campaign, Apteco (FastStats/PeopleStage), Dotdigital, Braze, Redpoint, Instiller and Adestra
Technically minded with a keen eye for detail and a track record of creating technical documentation in multiple jobs
Strong account management performance recognised by multiple clients
Last but not least, father of a little annoying cutie 👨‍👧

Hard/Technical skills: Full Stack Developer Curriculum learner (in progress); excellent technical literacy overall and quick to learn new things (technical or non-technical)
Soft skills: project management, problem solving, attention to detail, proactiveness, relationship management
Interests in life: Travelling, Reading, Plays badminton, Foodie, Zither player, DIYer

Technical Campaign Manager, 10/2025 - Present
Campaign Manager, 04/2023 - 09/2025
Campaign Coordinator, 08/2022 - 04/2023

Work autonomously and as a part of a CRM team of 10+ and manage email/SMS campaigns for 9+ clients simultaneously across financial service, retail/eCommerce and automotive using various marketing automation tools and working internally with DevOps, Email devs, Data Engineering and more.
Built and nurtured strong client relationships by understanding their business strategic plan and campaign needs, proactively offering solutions, and optimizing campaign performance through A/B testing, dynamic content with hands-on audience segmentation and more.
Managed and supported technical automation projects, Customer Data Hub migration, Proof of Concept and User Acceptance Testing of the second biggest client, and owner of team’s documentation hub on Confluence (spearheading process and workflow improvement, standardizing best practices and coaching new joiners on technical processes).
Promoted to Campaign Manager within 8 months (a record timeframe) with no prior Adobe Campaign experience due to outstanding performance, strategic thinking, and excellent team collaboration.

Digital Campaign and Advertising Executive, 12/2021 - 08/2022

Working in the eCommerce team, led and coordinated cross-functional digital marketing campaigns across website, app, and email for Sainsbury’s, Argos, Habitat and Tu by working collaboratively with stakeholders from 10+ teams.
Utilized data insights from the wider marketing team and market research to identify opportunities for refined marketing strategies, resulting in increased traffic and conversion rates across high traffic areas.
Developed and maintained detailed technical and process documentation (internally known as “working bible”), improving efficiency and knowledge sharing across teams.

Digital Information Assistant, 01/2020 - 12/2021

Drove revenue by managing a SaaS tech database product and creating newsletters, surveys and how-to videos etc.
Designed and executed email marketing campaigns and LinkedIn outreach strategies to boost brand awareness, bringing in 5 new clients within 2 months.
Authored a working manual for new joiners while learning new things, increasing onboard efficiency by at least 50%.

Improved organic website traffic for a tourism company by optimising landing pages with SEO- and user-friendly articles, driving travel transactions from the website.
Managed website and social media content for an online tourism company, increasing customer engagement.
Held customer-facing roles, including organizing and guiding international tours in China.

BSc in Geophysics Engineering
Yangtze University (China)
09/2005 - 07/2009